Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
Audio: Peter Kim on social media marketing
Written by former LiveWorld employee, @BryanPerson Peter Kim generally isn’t afraid to stir things up, and today was no exception. Peter led a spirited discussion this morning about the value of social media marketing at Austin’s third Social Media Breakfast, a monthly breakfast event I co-organize with Dell’s Amie Paxton. Some questions Peter had us thinking […]
Read moreSlides from my Blogging 101 presentation
Written by former LiveWorld employee, @BryanPerson Yesterday afternoon, I led a Blogging 101 presentation at an all-day seminar on social media, held by San Antonio Chapter of the Public Relations Society of America (PRSA). Here are the slides from my presentation: View SlideShare presentation or Upload your own. (tags: prsasanantonio blogging)
Read moreCommunity management in mature communities
Online communities are like offline communities. First, you’re new and inexperienced; then you know the ropes. Eventually you become thoroughly integrated and familiar with the culture. Finally, you may develop connections and friendships with a subset of the group, which then begins to meet separately from the whole. When cliques form like this, new arrivals […]
Read moreWhy negative feedback is good for your community
Written by former LiveWorld employee, @BryanPerson Here’s an interesting nugget from Mitch Joel’s recent post wrapping up the Shop.org Annual Summit: On customer ratings and reviews site, “a negative review converts more effectively into a sale than a positive review.” At first, this might sound counter-intuitive, but think about it: If you’re looking to buy a […]
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