20 years on: eWorld, Apple's spectacular online 'portal' failure

June 24, 2014
Posted by: Matthew Hammer, VP- Marketing

the-registerThe Register recently interviewed and spoke with LiveWorld CEO, Peter Friedman, about the original online service and social network he founded and lead at Apple, eWorld. In 1994 Apple launched what some consider the first actual social network, eWorld. Peter led the project at Apple. In this article, Peter talks about the project he headed up, how it influenced the internet boom of the 1990s, and why it ended up being scrapped during a transitional period at Apple that would nearly result in the demise of the company.
eWorld was founded with the idea of being social, creating a community and to listen to its members, some of the same attributes we all look to social channels for now. Read the full article on The Register.