Inspiration for Digital Marketing & Social Media

Enable and Accelerate Successful Pharma Marketing Programs by Streamlining MLR Partnerships

February 15, 2024

Posted by: Dawn Lacallade, Chief Social Strategist, VP- Healthcare

MLR teams play a crucial role in navigating this complex regulatory landscape by providing the necessary checks and balances to meet the regulatory requirements. By working together with marketing teams, MLR ensures that content is compliant while releasing the creative power and extensive reach of social. It is essential that MLR teams and Center of […]

Pharma Marketing Trends 2024: Navigating a Dynamic Digital Landscape

February 14, 2024

Posted by: Rishi Kadiwar, VP Strategy- DTC

The pharmaceutical industry faces a shifting landscape in 2024, as the ‘COVID halo effect’ wanes. Past accolades for innovation must now be translated into sustained trust. This blog explores trends guiding pharma marketers to be more audience-centric and connect with patients, caregivers, and healthcare professionals in the post-pandemic era. Trend 1: Short Form Video […]

10 Pharma Marketing Factors Shaping 2024

January 12, 2024

Posted by: Danny Flamberg, VP Strategy- HCP

As the new year dawns, consider these 10 factors that will influence and affect healthcare and pharma marketing over the next 12 months. Social is Soaring. Social media has become the channel of choice for most patients, caregivers, and HCP segments. Social media has established itself as part of physicians’ daily clinical toolkit. Social commerce […]

Comparing Celebrity and Micro-Influencers for Pharma Marketing Brands

October 24, 2023

Posted by: Rishi Kadiwar, VP Strategy- DTC

Pfizer did not start the celebrity influencer trend, but it sure has capitalized on it. From former U.S. Senator, Bob Dole: partnering with Pfizer for its erectile dysfunction drug Viagra in the late 1990s to NFL player Travis Kelce (and Taylor Swift’s current boyfriend) educating fans about the importance of getting their COVID and flu […]