Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
Age Doesn’t Matter, Social Media Experience and Smarts Do
This past week a recent graduate of the University of Iowa student, Cathryn Sloan, ignited quite a firestorm of criticism when she posted a blog “Why Every Social Media Manager Should be Under 25” on NextGenJournal First I want to commend Cathryn on her social media smarts and skills. Unlike the many posts decrying your qualifications, I […]
Read moreIt’s Called “Social Media,” Not “Automated Media”
Companies that use automated models as their primary approach to social media (publishing, responding, engaging) risk these outcomes: Best case, they leave themselves exposed to defeat by competitors, and worst case, they irreparably damage their brands. Social media is about dialogue and relationships among people by definition — and that’s what consumers expect it to […]
Read moreAgencies Going Anti-Social Were Never True Social Specialists
At LiveWorld, we believe this agency anti-social pivot in the July 9 Adweek article, reflects that most agencies that hung out a social shingle are not now and never were true social specialists; it was a land grab. In some cases, such companies were genuinely evolving into another type of company. But most were opportunistically or defensively jumping […]
Read moreYes AdAge, Facebook should sell relationships because true social is about relationships
Last week I read a compelling article, one that actually speaks to the true underlying fundamentals of social media, about which much of our industry remains surprisingly unaware. While the follow-up comments on this piece have some merit, it seems to me they are missing Ben’s fundamental point and the fundamentals of social that distinguish it as […]
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