Together Rite Aid and LiveWorld built a fully integrated social engagement program supported by a dedicated team of LiveWorld agents that serve as an extension of Rite Aid’s Customer Care team.
These high-level agents provided knowledgeable, thoughtful social interaction and engagement with a focus on amplifying Rite Aid’s new brand message, enabled customers to connect in convenient, meaningful, emotion-eliciting ways, and grew Rite Aid’s customer and patient community in top social channels to answer questions, offer support, and engage the way you would with your favorite neighbor.