The big online promotion, event or contest that your company has been planning is about to go live. Everything is in place. The graphics on the landing page are brilliant. The company branding is subtle and perfectly placed. The advertising has been creative and thorough. Everybody involved knows what to do and when to do it.
Then, someone asks: “What do we do if someone uses profanity on the site?”
And the landslide starts.
“What about pornography? What if members argue? What if a group posts spam?”
This is usually when most people realize the truth: A social media promotion, event or contest can look great to the audience, but if your “backstage” is not properly staffed and equipped to handle content moderation, your reputation can suffer.
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