Maximize the Customer Experience in a Socially Charged World

May 16, 2016
Posted by: Matthew Hammer, VP- Marketing

Social customer experience is the chief battleground for brands; it is where consumers’ eyes, ears, minds and hearts are. How can you Maximize the Customer Experience in a Socially Charged World? LiveWorld CEO, Peter Friedman, prepares your brand for battle in his presentation for the Marketing Profs Virtual Conference Series.
According to Gartner, 89% of brands believe the customer experience will be their primary basis for competition by 2016 (this year!) but Econsultancy reports that only 26% of companies have a strategy in place to improve the customer experience. This is the perfect opportunity to break into the customer experience game and create a space your customers will enjoy and invite their friends.
At LiveWorld, this space is likened to a party, where you are the host and your customers are driving their own experience. Some of the companies Peter features in his presentation that have been successful in creating this type of customer experience:

  • Cosmopolitan
  • Dove
  • Starbucks
  • Apple

Peter also discusses marketing on social media and increasingly popular messaging apps, how to interact with your customers online, social brand identity, and the new reality of customer marketing.
Today the customer experience is conversational and based on how you build that out on social media. Click here to watch this free conference and start building a better customer experience.