@Spitz interviews Jay Bryant, Sales Vice President at LiveWorld, at the Digital Pharma East Conference in Philadelphia, October 15-18, 2012.
Jay and LiveWorld can be likened to “party planners” for healthcare social media, essentially creating comfortable and thoughtful environments where people can come to discuss health issues and learn. These communities are carefully structured around the needs of their sponsors and their participants. By understanding the rules of engagement, and being thoroughly experienced in social media best practices, LiveWorld protects brands and audiences with expert moderation and response management. Watch the video here.