How a Pharmaceutical Company Gained 107,000 Facebook Likes in One Month

Matthew Hammer post by: Matthew Hammer

When animal pharmaceutical company Zoetis spun off as a separate company from Pfizer Animal Health, it needed to establish brand equity and recognition, and do so quickly.  Turning to Facebook, and with the help of LiveWorld, Zoetis set up company-wide rules for social media through a customer-focused strategy and was able to cultivate 107,000 Facebook page fans in one month for its EQStable brand.

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