How to “Do” Social Media on Your Business’ Schedule, Not 24/7

Peter Friedman post by: Peter Friedman

“How will we keep up?” This is the most frequent worry I hear from companies — from global firms to solopreneurs — as they consider becoming active in social media. They fear customers will demand real-time responses 24/7, and if they don’t receive responses in rapid-fire timing, things will get ugly. Social media looks like an uphill treadmill, where someone else is controlling the speed.

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