Human-Led. AI-Powered. Built for Healthcare Marketing.
For nearly three decades, LiveWorld has led the industry by combining human intelligence with advanced technology to help healthcare and other brands engage more meaningfully, responsibly, and at scale. As AI expands what’s possible, our philosophy remains unchanged: the greatest impact happens when humans and AI work together. AI does not replace human judgment, it accelerates it. It enables our experts to go further, act faster, and uncover deeper insight, while maintaining the trust, accountability, and rigor that healthcare demands.
We believe AI is most powerful when it helps humans work better, and when humans, in turn, help AI work better. That belief guides how we design, deploy, and govern AI across our business.
When we use AI, we are guided by the following principles:
- Ethical, transparent use of AI. We use AI responsibly and strive for transparency wherever possible. We actively work to prevent AI from perpetuating or amplifying bias, and we train our teams to identify and report bias, hallucinations, inappropriate material, or other risks that could compromise trust with our clients.
- Data privacy and confidentiality by design. Protecting client data is non-negotiable. We comply fully with HIPAA, GDPR, and all applicable privacy regulations. Client data and AI-generated outputs remain confidential and are never shared without authorization. We partner closely with clients to ensure clarity, comfort, and control around any AI-related data use.
- Human oversight and accountability. Humans remain central to review, decision-making, validation, and fact-checking. AI supports but never replaces human expertise. Our teams evaluate AI outputs for accuracy, bias, integrity, assumptions, and reliability, treating AI as a tool that enhances human creativity and judgment.
- Continuous governance and improvement. We conduct regular audits to ensure compliance with our policies and proactively mitigate emerging risks. Our employees receive ongoing training on responsible AI use, including both its potential and its limitations. We continually evaluate new AI tools, rigorously vetting and testing them before adoption.
Our commitment is simple and unwavering: we will always use AI responsibly, transparently, and in service of human expertise. By staying Human-Led and AI-Powered, LiveWorld delivers innovation our clients can trust today and as the AI landscape continues to evolve.