Facebook Marketing

Making Facebook Marketing Work For You

February 21, 2018
Posted by: Dawn Lacallade, Chief Social Strategist, VP- Healthcare

Using Facebook for your pharmaceutical marketing

While Facebook has the best advertising and targeting platform, the recent changes limiting the ability to target consumers by condition or symptom might limit the use of Facebook by healthcare and pharmaceutical marketers in 2018.

The Power of Influencers

With these changes, pharmaceutical brands should consider using influencer campaigns on Facebook, which has new tools for brands to boost posts by influencers. Influencers, whether a celebrity spokesperson or a fellow patient, have relationships with their followers that are based on trust, value, and constant exposure. Boosted influencer posts make it easier for big brands to reach their influencer’s followers, without having to create more content.

Proper Community Participation

Medicine brands can also participate in existing Facebook communities that have previously gathered your targeted audience to focus your efforts. With community owner permission, brands can provide the education, compassion, and support that patients seek in communities, and in turn also increase their credibility with patients.
You can read this full article on PM360.
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