Slides from Facebook News Feed Optimization panel

May 25, 2011
Posted by: Matthew Hammer, VP- Marketing

Written by former LiveWorld employee, @BryanPerson.
Earlier today at BlogWorld & New Media Expo in New York, I led a panel on Facebook News Feed Optimization, and why it matters to marketers.
Along with Helen Todd of Sociality SquaredChad Wittman of EdgeRank Checker, and Dennis Yu is CEO at BlitzLocal, our hour-long discussion covered best practices for creating engaging content, the key ingredients of EdgeRank, the importance of nurturing existing fans, the benefits of Facebook advertising, and how to dig into Facebook Insights.
I’ve embedded the scheduled slides from our presentation below. (Note: We actually took some cool detours during the session and didn’t show all of this material).

Later this week, I’ll share some of the top tweets about our session.
This post is part of an ongoing “31 Days of Facebook Marketing” series from LiveWorld, a social media agency that offers moderation, insight, and community programming Facebook services for Fortune 1000 brands.