Forty-three percent of adults say they’ve participated in showrooming, according to a Harris Poll from November 2012. Yet, tomorrow’s biggest headline isn’t going to be about how e-commerce cannibalized brick-and-mortar stores. The future lies in integration and leveraging the best of each to grow revenue across the board.
Today’s savviest retailers are rethinking the very fundamentals of merchandising to transform and enhance the in-store shopping experience. They’re leveraging the efficiency of online retailing and the immediacy of social media to remain relevant in a world where a cheaper version of the product may be a smartphone tap away.
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