Are you taking advantage of the right social channels?

May 12, 2015
Posted by: Matthew Hammer, VP- Marketing

Sure, you’re familiar with Facebook and Twitter. But what about Periscope? Or SlideShare? It can be hard to know if you’re using the right social media platforms for the right audiences. Plus, since Facebook continues to reduce organic, now is the time to extend or change your mix of social channels.
For instance, you might know that SnapChat is popular among young people ages 13 to 23. But did you know that it has over 100 million active users? There are opportunities for brands to leverage SnapChat, especially for time sensitive offers, new product or event teasers and event coverage.
The new social channels – and the changes in the existing ones – are a lot to keep track of, which is why we’ve created the LiveWorld Social Media Guide. This social cheat sheet will help you find the right channels to reach the right target audience – and ensure your competition doesn’t leave you in the dust by using social channels that are right for you, too. Every channel offers a different combination of content and target audience. The right one to use will depend on your brand’s target and business objectives.
Download our free Social Network Guide. We’ll tell you about each channel, its user profile, how people are using that channel as well as the opportunities for your brand and ongoing dialogue with your customers. We’ll tell you if it’s right for B2B or B2C, along with the challenges that each one faces.
Plus, you’ll be able to see how these platforms compare to channels like blogs and branded communities.
Think of it as a television guide—or a brief how-to manual – for social.