Social Media ROI Doesn’t Start with Measurement, It Starts With Goals

June 18, 2014
Posted by: Matthew Hammer, VP- Marketing

america-featuredIn this article for the American Marketing Association, Peter Friedman, LiveWorld CEO, explains the struggle that many companies, and their CMOs, have with proving the ROI of social media. Peter goes on to offer ways to demonstrate awareness, insight and ROI from social media. He also offers clients examples on attaching ROI and sales to social.
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