Turning Browsing Into Shopping On Pinterest

January 27, 2015
Posted by: Matthew Hammer, VP- Marketing

Launched only four years ago, Pinterest is already the #1 ecommerce traffic driver. And with more than 70 PINTEREST WHITE PAPER Smallmillion registered users, rapid growth and the launch of new business features, it has become a highly attractive channel for business that deserves full consideration to be a part, even a big part, of social media plans.

Pinterest has steadily been introducing professional features for businesses and now more than 500,000 brands are now participating on the platform. It’s estimated that 47% of U.S. online shoppers have made a purchase based on a Pinterest recommendation.

Pinterest’s goal is to show a consumer what they want before they know they want it!

Pinterest drives 41% of all referral traffic to top ecommerce sites, which makes it the #1 ecommerce traffic driver in the world (Facebook is second at 37%). In addition, a recent study states that persons referred from Pinterest spend nearly twice as much as those referred by Facebook .

Are you fully utilizing the power of Pinterest for your brand?

Download our free white paper, Make Pinterest Work for your Brand and learn how to:

  1. Use the “endless aisle” to bring a virtual end cap program to the scrapbooking platform.
  2. Activate Action Alley to promote the Pinterest channel, increase value to customers and upsell partnership opportunities.
  3. Fully leverage the users who can provide valuable and channel appropriate content.
  4. Listen and engage with pinners to create a community around your products, your brand and to gather insights about aspirations and market research.

Make Pinterest Work for your Brand takes a close look at how other companies are using Pinterest and provides recommendations on how you can make Pinterest work for your brand.