Two Tests: Social Media Dream or Dud?
Would you ever host a party and spend the entire time talking only about yourself—or, going a step further, selling yourself—to guests? Would you ever want to attend a party like that?
Of course not. A brand’s presence in social media is very much akin to a party, one they want customers to like, speak well of, come back again, and bring their friends with them. And yet you often see businesses blindly selling themselves on Facebook and other social properties, pushing out status updates and content that talk only about their product without any regard to what else might interest their customers. And surprise—even their biggest fans stop engaging, which (at least on Facebook) makes it less and less likely that the company’s messages will appear in their newsfeed.
Read more here.