Our CEO, Peter Friedman, was recently interviewed by Investors Business Daily on how to use social media initiatives strategically for your business. In the interview Peter speaks about his new book, The CMO’s Social Media Handbook, and also offers some tips and best practices to make the most of your social media efforts. Peter explains how the interaction and engagement between companies and consumers has become ubiquitous. Companies must put the resources to social media if they expect to take part there with their customers. Companies must listen to customers on social media.
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