This video dives into the big shakeup in where healthcare audiences are spending time online—and what it means for your brand. From the rise of Reddit and Pinterest as compliant ad platforms to TikTok’s uncertain future, we cover which channels are heating up (and how to show up right on each one). We’re also talking about a group that’s too often left out of the strategy: APPs like nurse practitioners and PAs, who write nearly 30% of all prescriptions in the U.S. It’s time to stop lumping them in with HCPs and start building content that really connects.