What Social Media Marketers Can Learn from Taxi Cabs in Havana, Cuba

August 28, 2013
Posted by: Matthew Hammer, VP- Marketing

Taking a cab in Havana, Cuba, is nothing like taking one in the United States. The taxis there are communal, but it’s not like being in U.S.-based public transportation either. In New York, for example, people on the subway read, listen to music or thumb their iPads. There’s not much eye contact and striking up a conversation is considered an invasion of privacy.
Havana, which I visited recently, is another story. Taxi drivers group you based on destination; then you climb in with six or eight strangers. By the time you get where you’re going, you’re not strangers anymore. Through conversation you have established new relationships.
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