Strategy, advice, and inspiration for social media experts

Pharma Marketers, Start Working With Messaging Apps Now

Pharma Marketers and Messaging Apps
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There’s a shift going on in social media right now, a shift back towards more conversational engagement with customers and patients across all social channels, and messaging apps, like Facebook Messenger are the driver. This is great for pharmaceutical companies and pharma marketers. Pharma marketers have the advantage of experience in 1on1 conversations with patients. […]

Amplifying Digital Marketing Assets in Messenger

Messenger in pocket - LIveWorld
liveworld post by: liveworld

Facebook Messenger Is More Than A Conversation Facebook Messenger is changing the game when it comes to communication. Just as email revolutionized how people interact and share information, Messenger offers companies an entirely new channel to reach customers and vice versa. It is transforming a communications channel into a direct, interactive marketing and sales channel. […]

Improve Patient Engagement in Social Media for Pharmaceuticals

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The history of pharmaceuticals & social media is about improving patient engagement, remarkable experiences and conversations  Social media represents a huge opportunity for pharmaceutical marketers to improve patient engagement. By creating a variety of disease-state and healthcare communities, they can nurture direct conversations between customers, patients, and their brand. While this can lead to increased […]

Integrating Social Media and Messaging Apps to Optimize Customer Engagement

happy customer experience - LiveWorld
liveworld post by: liveworld

Where Everyone Knows Your Name In the past, companies who wanted to engage with customers and prospects did so with face-to-face interactions as the person visited the business. Whether the neighborhood grocery or car dealership, relationships were the basis of most interactions. The better you knew your customers, the greater the chance they would stay […]

Risks & Rewards of Using Chatbots with Messenger Programs

Bots on computers
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Planet of the Chatbots What exactly is a chatbot and why are we hearing so much about them lately? It’s a software-based persona you can talk to to perform tasks, find information or simply for entertainment. They have become quite prolific as more companies enlist their help for customer service. We recognize them as the […]

Compressing Sales Cycles with Conversational Marketing

LiveWorld conversational marketing
liveworld post by: liveworld

Marketing Strategies Are Changing Every B2C company has something in common: they want to increase sales. How each company goes about doing it varies tremendously. How do you market your company? How do you get your foot in the door? How do you close the deal? As we all know, the internet has changed things. […]

Why Use Facebook Messenger to Improve the Customer Experience?

LiveWorld Facebook Messenger chat group
liveworld post by: liveworld

Your Customers Are Using Facebook Messenger Every B2C company is faced with the same challenge: how do you engage with your customers when they are a moving target? Gone are the days of mass advertising and broadcast marketing techniques. Customers are smarter and more mobile than they were even five years ago. They don’t want […]

Social Media ROI through New Survey Capabilities

LIveWord Online Survey for Social ROI
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Every year social media marketers are pinched on proving the ROI of their programs and social media activity in general. Even the largest and most innovative companies that have used social media since Facebook first allowed brand pages are still struggling to justify their social media spend. Wouldn’t it be great to have straightforward data […]

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