Strategy, advice, and inspiration for social media experts

Improve Patient Engagement in Social Media for Pharmaceuticals


The history of pharmaceuticals & social media is about improving patient engagement, remarkable experiences and conversations  Social media represents a huge opportunity for pharmaceutical marketers to improve patient engagement. By creating a variety of disease-state and healthcare communities, they can nurture direct conversations between customers, patients, and their brand. While this can lead to increased […]

Integrating Social Media and Messaging Apps to Optimize Customer Engagement

happy customer experience - LiveWorld
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Where Everyone Knows Your Name In the past, companies who wanted to engage with customers and prospects did so with face-to-face interactions as the person visited the business. Whether the neighborhood grocery or car dealership, relationships were the basis of most interactions. The better you knew your customers, the greater the chance they would stay […]

Risks & Rewards of Using Chatbots with Messenger Programs

Bots on computers
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Planet of the Chatbots What exactly is a chatbot and why are we hearing so much about them lately? It’s a software-based persona you can talk to to perform tasks, find information or simply for entertainment. They have become quite prolific as more companies enlist their help for customer service. We recognize them as the […]

Compressing Sales Cycles with Conversational Marketing

LiveWorld conversational marketing
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Marketing Strategies Are Changing Every B2C company has something in common: they want to increase sales. How each company goes about doing it varies tremendously. How do you market your company? How do you get your foot in the door? How do you close the deal? As we all know, the internet has changed things. […]

Why Use Facebook Messenger to Improve the Customer Experience?

LiveWorld Facebook Messenger chat group
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Your Customers Are Using Facebook Messenger Every B2C company is faced with the same challenge: how do you engage with your customers when they are a moving target? Gone are the days of mass advertising and broadcast marketing techniques. Customers are smarter and more mobile than they were even five years ago. They don’t want […]

Social Media ROI through New Survey Capabilities

LIveWord Online Survey for Social ROI
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Every year social media marketers are pinched on proving the ROI of their programs and social media activity in general. Even the largest and most innovative companies that have used social media since Facebook first allowed brand pages are still struggling to justify their social media spend. Wouldn’t it be great to have straightforward data […]

Your Patients & Customers Are Trying To Engage With You On Social Media. Are You Ready?

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It’s time for pharmas and healthcare companies to engage with their patients on social media. Because smartphones are the center of the customer experience, patients expect 1-on-1 direct dialogue. ; These conversations can directly contribute to the patient journey and the overall patient experience. And they can have a big impact on your bottom line. […]

Increasing the ROI of Social Media Marketing

Measuring social media success can be a bit more challenging than that of other marketing channels. Nevertheless, it’s a myth that you can’t measure return on investment that’s produced by social media marketing programs. You can. In fact, some of America’s top brands (such as Walmart) are getting 10x the return on investment from social […]

How to Resolve Customer Service Issues on Social Media

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Part 4 in the Series: Social Customer Service 72% of consumers expect resolution within one hour when using social media for customer service issues, according to Milward Brown Digital. That’s not a lot of time. What’s more, Simply Measured found that for the 30% of brands that do have a dedicated customer service handle on […]

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