Strategy, advice, and inspiration for digital marketing and social media experts

Comparing Celebrity and Micro-Influencers for Pharma Marketing Brands

October 24, 2023
Posted by: Rishi Kadiwar, VP Strategy- DTC

Pfizer did not start the celebrity influencer trend, but it sure has capitalized on it.  From former U.S. Senator, Bob Dole: partnering with Pfizer for its erectile dysfunction drug Viagra in the late 1990s to NFL player Travis Kelce (and Taylor Swift’s current boyfriend) educating fans about the importance of getting their COVID and flu […]

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Healthcare Pros Demand Tailored Pharma Data

September 20, 2023
Posted by: Danny Flamberg, VP Strategy- HCP

HCPs want personalized multi-dimensional pre-packaged messaging from pharma. That’s the key takeaway from Precisionxtract’s 2023 HCP Annual Insights Report which surveyed 100 actively practicing physicians who see an average of 116 patients each week. For most HCPs efficacy data for new medications or new treatment options isn’t enough to drive a change in prescribing behavior. […]

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Social Media Is Not The Cause of Youth Violence – But It Can Be The Solution

August 17, 2023
Posted by: Peter Friedman, Founder, Chairman & CEO

On August 8, 2023, an Atlantic and ProPublica article by Alec MacGillis was published and stated that social media could be fueling youth homicides. Today, I’d like to respond to that with a different point of view. The article covers an important subject and raises many good points. However, I do have some issues with […]

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A Federal Agency to Regulate Social Media Is a Good Idea. Here’s What It Should Do.

August 4, 2023
Posted by: Peter Friedman, Founder, Chairman & CEO

In a recent New York Times essay, Senators Elizabeth Warren and Lindsey Graham proposed a new federal agency to regulate social media and tech companies. As the CEO and founder of LiveWorld, the longest-standing social media-related company in the world (27 years), having overseen more than 3 million hours of content moderation and engagement managed […]

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