post by: Jason Kapler This article was previously published in Loyalty360 on July 5, 2017 by Jason Kapler. We live in an on-demand, 24/7 world. Customer service expectations have never been higher. When issues or questions arise, the acceptable speed of response is becoming shorter. Companies slow to answer risk jeopardizing customer loyalty. In a recent study, 53% of […]
post by: Matthew Hammer Rich Media in Social Media Moderation Tools Much of the success of social media has been its ability go beyond words and present rich media content to viewers. The number of photos and videos posted to social media sites across the board is staggering. It’s not only consumers who are posting rich content. Smart brands […]
post by: Peter Friedman Making Decisions and Moving the Business Ball Down the Field, Fast! If you find that it takes a while to create consensus among your cross-functional teams or if you’re hearing frustrated noises from your employees that their ideas are never implemented (or even heard!) I have something you can try: Collaborative Velocity. Collaborative Velocity is […]
post by: Dawn Lacallade Social Media for Pharma Marketing Social media permeates virtually every aspect of a person’s digital life, and has for a few years now. Therefore, it is not surprising that patients are using social media as a major source of information, and an integral part of their healthcare research journey. Given that, it is imperative that […]
post by: Jason Kapler This article was previously published in AdWeek on April 10, 2017 It’s time marketers put down the megaphones and join in a dialog with each customer Marketing tactics are changing. Consumers are bombarded with marketing messages from every possible channel. Television, radio and satellite commercials are not to be outdone by print ads, pop-up ads, […]
post by: Jason Kapler This article was previously published in MarTech Advisor on April 4, 2017 Brands are personalizing messages with consumers to strengthen their emotional connections. Jason Kapler, Vice President of Marketing at LiveWorld, covers how messaging apps have opened new opportunities for brands to engage in more human-to-human conversations Brands are getting personal with consumers by strengthening […]
post by: Dawn Lacallade Social media is integrated into the daily lives of consumers, often engaging with brands for customer service support – except when it comes to pharmaceutical companies. Regulations have often deterred pharma brands from the open social media dialogue consumers experience with retail, travel and hospitality brands. However, the demand for conversational interactions via social media […]
post by: Jason Kapler This article was previously published on Customer Think on March 28, 2017. Should a brand adopt Facebook Messenger as part of its marketing strategy? There are many advantages, use cases and benefits for businesses to deploy and use messaging apps. All a marketer needs to do is look at where the consumer is spending their […]
post by: Matthew Hammer When they are sick or trying to manage an illness, one of the first steps many people take is to go online for information. This includes consumers of over-the-counter (OTC) medicines who are trying to find more information about their condition and how to treat it. They may have been diagnosed at the doctor’s office […]
post by: Matthew Hammer There’s one sure-fire way to break through to your patients and customers: having 1-to-1 conversations. And the most practical way to do that is through social media. We’ve found four main healthcare social strategies that every healthcare marketer needs to consider. By tapping into the transformative power of social media, pharmaceutical marketers can increase engagement and […]