Strategy, advice, and inspiration for digital marketing and social media experts

Micro-influencers serve up big returns in social campaigns

26 March 2022
Posted by: Pam Flores

Never underestimate the power of loyal ice cream lovers gone social! In just three weeks, they generated 70 posts, 37,000 impressions, 3,000 engagements, 500 clicks to site, an 8% engagement rate and influencer content for dozens more corporate posts. Those were the results micro-influencers delivered to our client, Rite Aid, to amplify its brand message, […]

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Online Healthcare Communities: An Evolving Service Line Marketing Tactic

16 March 2022
Posted by: Danny Flamberg

The pandemic upended and suspended hospital service line marketing. Fear of the hospital, suspension of treatments and procedures and general floating anxiety among HCPs, patients, and caregivers neutralized standard marketing tactics, leaving marketers with a need for alternative ways to message, reach, and persuade constituent audiences. One emerging tactic that combines a genuine level of […]

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G-Med Enters the Walled Gardens Conversation

10 January 2022
Posted by: Umar Siddiqui

HCPs are social and curious. They make the most of their time away from direct patient care. Gated physician social communities, known as the “walled gardens” have become a thing. Just like mainstream social media, each private HCP-only platform offers its own experience. Sermo has become a leading social spot for HCPs for sharing drug […]

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12 HCP Pharma Social Media Predictions for 2022

17 December 2021
Posted by: Danny Flamberg

This article was originally published in on Dec 2, 2021. The adoption and growth of social media for HCPs will continue apace in 2022. Social behaviors prompted initially by COVID-19 have become standard operating procedures. Embracing nuances and developing new approaches will distinguish effective competitors from also-rans. For pharma marketers, discerning effectiveness of social […]

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