Strategy & Inspiration for Digital Marketing & Social Media Experts
Outsmarting Election-Year Ad Frenzy
Maximize brand visibility in a politically charged market The 2024 election cycle is another one for the history books, not just because of its political stakes but also because of the unprecedented projected surge in advertising spending. According to the latest figures from eMarketer, political advertisers are forecasted to pour over $12 billion across all […]
Read moreAugust 2024: New Social Media Features on Instagram, TikTok, Meta
August was jam-packed with updates across all the social platforms we love (and some we love to hate). From Instagram carousels expanding to 20 frames, to new features on TikTok, there’s a lot to unpack. Plus, some surprising news from Meta, X (formerly Twitter), and Snapchat. Here’s a quick breakdown of everything that went down […]
Read moreEverything You Wanted to Know About AI Overviews
What is it? How does it work? How is it affecting search? And what does your company need to do about it? “Google it.” These words have become the go-to response for any question that comes to mind – so much so that the phrase has even been meme’d and merchandised. Google itself is not […]
Read moreVetting and Moderation Pharma Influencers
Pharma Has Embraced Influencer Marketing Historically, the pharmaceutical industry has hesitated to adopt influencer marketing on social media due to stringent regulations and risk management concerns. However, as patients increasingly turn away from inauthentic ads and seek genuine voices on social platforms, pharma companies are beginning to recognize the potential of influencer marketing to engage […]
Read more