Strategy, advice, and inspiration for digital marketing and social media experts

HCPs Are Changing Channels

Millennial doctor HCP on social media - LiveWorld
Danny Flamberg post by: Danny Flamberg

The pandemic has upended communications pathways, preferences, and practices for healthcare providers (HCPs). Standing expectations and approaches for communicating with peers, pharma representatives, and patients have been disrupted. Probably permanently. This forced sea change is being played out against significant background changes in the population of HCPs, their terms of employment, and lifestyle expectations. Digital […]

6 Factors Impeding the COVID-19 Vaccine Race

Covid-19 vaccine race
Danny Flamberg post by: Danny Flamberg

The race to develop a COVID-19 vaccine is complicated and challenging. The media is filled with wishful thinking, random prognosticators and a healthy dose of hype. A handful of efforts are entering Phase 3 clinical trials to test different vaccines. As developments occur, consider these six factors in evaluating the news. Developers. Some of the […]

6 Tactics to Zag Your HCP Marketing

Think Different zigzag HCP marketing
Danny Flamberg post by: Danny Flamberg

COVID-19 has been an incredible digital accelerator. Now every brand and every company, in the absence of in-person detailing and live congresses, is rushing to exploit digital and social non personal promotion (NPP). Brands are creating multi-stage email campaigns, MoA and KOL videos, social media posts and ads, display and retargeted digital ads, webinars, and […]

Migraine, Non-Hodgkin Lymphoma & Rare Diseases Thereaputic Market Analyses

Emerging therapies market anaylsis
Danny Flamberg post by: Danny Flamberg

While COVID-19 has captured the attention of the world, it hasn’t closed down exploration and development of new drugs and new therapies. In many sectors of the healthcare and biopharma universe, innovative thinking and new clinical approaches by entrepreneurial companies are competing to bring exciting and effective new products to market. LiveWorld studied several of […]

Maintaining Connections with – and Between – HCPs and Patients

Maintaining Connections With – and Between – HCPs and Patients
Danny Flamberg post by: Danny Flamberg

This article was previously published in PM360 on April 15, 2020. This is part 3 of 3 in the article series: Thinking More Digitally in the Age of Coronavirus “As hospitals struggle with a surge of coronavirus infection patients, a second crisis is brewing in physicians’ offices… steep drop-offs in visits as patients stay away, fearful […]

Re-imagining How the Field Force Connects with HCPs

Pharma sales rep on video call with HCP
Danny Flamberg post by: Danny Flamberg

This is Part 2 of 3 in a series: Thinking More Digitally in the Age of Coronavirus The tried and true formula of sustained face to face relationships between HCPs and pharma reps is becoming a thing of the past: The steady decline of rep access coupled with the Covid-19 pandemic, focus our thinking on the […]

Re-imagining the Conference Experience

Rethinking conferences in the age of Coronavirus
Danny Flamberg post by: Danny Flamberg

This article was previously published in PM360 on March 26, 2020. This is Part 1 of 3 in a series: Thinking More Digitally in the Age of Coronavirus On Friday the 13th, Medscape reported that 26 medical conferences were being cancelled or postponed. Reactions from commenters were mixed, from “remember the Biogen folks,” to “I don’t […]

Surviving the Coronavirus: a Marketing Perspective

woman wearing surgical mask in crowd coronavirus
Martin Bishop post by: Martin Bishop

The coronavirus has reached the point where it is becoming top-of-mind for everyone. What was, only a few weeks ago, a new virus impacting one part of China is now rapidly developing into a pandemic covered non-stop in the news. As of Feb 27th, over 80,000 cases and 2,500 deaths have been reported, and 50 […]

3 Superpowers of Patient Stories

Patient Storytelling - LiveWorld
Matthew Hammer post by: Matthew Hammer

Great patient storytelling can take many forms and serve numerous purposes. In our digital world, stories are told every day using blogs, videos and podcasts. And it’s easier than ever to reach target audiences through various social platforms or branded channels.  Every patient has a story to tell. For pharmaceutical brands, getting the right patient […]

The Science Behind Patient Storytelling

science of patient storytelling - LiveWorld
Matthew Hammer post by: Matthew Hammer

There are few (if any) techniques more powerful than a well-told story to communicate a complex principle or convey a point of view. In healthcare, storytelling plays a meaningful role in shaping the patient journey. Case studies are traditionally used to educate physicians. Physicians, in turn, gather and document patients’ stories to determine diagnoses and […]