Strategy, advice, and inspiration for digital marketing and social media experts

Hospitals create emotional connections using social media

16 May 2022
Posted by: Danny Flamberg

In recent conversations with more than a dozen hospital marketers, a common desire and high priority is to increase brand awareness and expand engagement with patients, caregivers, care teams, HCPs and employees. As a result, hospitals are broadly embracing social media to reach constituent audiences at levels ranging from slight toe-in-the-water exposure to full on […]

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The Power of Online Communities: An Evolving Service Line Marketing Tactic

19 April 2022
Posted by: Danny Flamberg

We live in a brand-new world—and I’m sure I don’t have to tell you that the way we view hospitals, healthcare systems, medical clinics, and the like is forever and irrevocably changed. The COVID-19 pandemic, of course, is the reason behind this tectonic shift, and institutions that used to be historically trusted and revered for […]

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Healthcare and Pharma on TikTok : Taking a Pulse on the Marketing Opportunities

1 April 2022
Posted by: Rishi

We’ve all seen the inventive lip-sync routines and hashtag dance challenges. With over 1 billion monthly active users, TikTok has undoubtedly taken the online world by storm. And its surging popularity has already attracted brands eager to join the creator-led platform. But the healthcare industry is generally taking more of a wait-and-see approach. Can they […]

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When Social is a Lifeline

29 March 2022
Posted by: Pam Flores

“Crazy how reaching out through social media is the most efficient way to get things done. Thank you for helping my parents get their vaccine shots.” That was just one of the many comments consumers and patients reported about the powerful impact of social on their lives during the peak of the Covid-19 pandemic. From […]

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