Strategy & Inspiration for Digital Marketing & Social Media Experts

Top Social Media Trends and Updates for November 2024

December 13, 2024
Posted by: Reagan Castleman, Social Media Manager

As 2025 approaches, social media continues to be a place for brands, creators, and users to connect. Here is a comprehensive overview of November updates across major platforms, ensuring you’re well-prepared for the year ahead.  Key Updates Across Platforms  Meta  Meta remains at the forefront of AI, leveraging it to enhance ad performance and addressing […]

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How Direct-to-Consumer Models and YouTube on Connected TV Are Transforming Pharma Marketing

Posted by: Tricia Kashima, Media Director

As the pharmaceutical industry adapts to shifting consumer behaviors and technological advancements, two emerging trends are set to reshape its marketing and distribution strategies in 2025: the rise of direct-to-consumer (D2C) channels and the increasing prominence of YouTube on connected TV (CTV). These trends highlight a transformative moment for pharma companies as they explore innovative […]

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Be Ahead of the Pharma Compliance Curve: Reddit

December 10, 2024
Posted by: Rishi Kadiwar, VP Strategy- DTC

What is Reddit?  Reddit is one of the most popular social media platforms and is organized as a collection of communities — called subreddits — centered around a broad range of topics. With more than 500 million active monthly visitors, Reddit allows people to engage in discussions, share information, and seek support. Each subreddit has […]

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September 2024 Social Media Updates: Key Features from Top Platforms

October 7, 2024
Posted by: Reagan Castleman, Social Media Manager

September was a transformative month in the world of social media, with significant updates rolling out across major platforms like Meta, Instagram, TikTok, Reddit, and more. From Meta’s enhanced AI initiatives to TikTok’s proactive stance against misinformation, there’s a lot to unpack. Whether you’re a marketer, content creator, or just a social media enthusiast, here’s […]

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