LiveWorld is working with or has worked for the following brands:
Key Dynamics for Social Media in Financial Services
- Regulated industry with numerous stringent and critical compliance rules demanding continuous monitoring and prompt action in defined circumstances
- Blending complex financial topics with emotional dynamics concerning consumer or business economics (driven by social cultural model)
- Intimate understanding of customer needs and experience
- Hospitable social persona demonstrating high focus on customer service
- Monitoring, moderating, and managing social venues relative to the brand’s compliance needs
- Social crisis management
Challenge: HSBC engaged college students via Facebook with a “How to impact the world” idea video contest.
Solution: The program utilized the LiveWorld technology platform to create a rich media idea crowd-sourcing experience. Students were invited to upload videos featuring their ideas, and participants could vote and comment on them. LiveWorld provided strategic input, moderation, content programming, and the application platform for the program.
Want more information on how LiveWorld can help your organization create great social customer relationships?
You can reach Jason Liebowitz, Vice-President Sales at 800-301-9507 or here. Contact us for a demo, more information, or just to chat.