We are very excited to welcome Peter Friedman to our expert interview series today! Peter is the Chariman and CEO of LiveWorld, a social content marketing company that provides management of user content through innovative technology, and leading-edge services.
Prior to LiveWorld, Peter was VP and General Manager of Apple’s Internet Services Devision, where he oversaw the creation and management of social media services such as AppleLink, eWorld, AOL, and Salon. During his tenure at Apple, Peter managed Business Systems Marketing and product line management in the Macintosh division. He’s also provided multiple global brands with strategic social media guidance and delivered hundreds of social media programs including Unilever’s Dove Campaign for Real Beauty, the American Express Member’s Project, and Walmart’s Facebook and Twitter programs.
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