Inspiration for Digital Marketing & Social Media
12 HCP Pharma Social Media Predictions for 2022
This article was originally published in PharmExec.com on Dec 2, 2021. The adoption and growth of social media for HCPs will continue apace in 2022. Social behaviors prompted initially by COVID-19 have become standard operating procedures. Embracing nuances and developing new approaches will distinguish effective competitors from also-rans. For pharma marketers, discerning effectiveness of social […]
Read moreHCP Influencers: 5 Ways to Analyze Digital Opinion Leaders
The pandemic accelerated the number and reach of HCP digital influencers. The urgent scramble for Covid-19 clinical and treatment information pushed the envelope on healthcare providers offering ideas, insights, opinions, and case studies on almost every social media channel. You will be surprised at the number of HCP influencers and the size and scale of […]
Read more10 Actual Ways To Fix Social Media Right Now
Lots of talk goes on these days about what’s wrong with Facebook and social media. Much of the conversation focuses on teen self-esteem, misinformation, and privacy. People make generalized fix-it statements, such as “break it up” or “get rid of engagement algorithms,” that realistically won’t solve the key issues. Some suggestions would likely have very […]
Read moreSocial Media and Nursing: Guidelines for Protecting Patient Privacy Online
Ohio University
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