Inspiration for Digital Marketing & Social Media
New Marketing Opportunities Throughout the Patient Journey
Dawn Lacallade, Chief Stategist and Healthcare Practice Lead at LiveWorld hosted a webinar, “New Marketing Opportunities Throughout the Patient Journey.” where she covered how marketers can capitalize on new opportunities to engage and influence your audience. Learn about the healthcare and consumer trends that are opening up new opportunities to connect with patients, caregivers and […]
Read moreEthical Leadership is a Choice – The Right One, But Still A Choice
While applauding Duff McDonald’s effort to cast a light on structural ethics problems in business with his Nov 27 Vanity Fair article on the Miseducation of Sheryl Sandberg, I take issue with his placing the blame on the Harvard Business School (HBS). There is more at work here regarding individual choice and overall culture. The […]
Read moreHow Ocasio-Cortez Used Social Media to Beat Crowley
Last week’s election victory by Alexandra Ocasio-Cortez has been widely reported as a stunning upset in part due to her aggressive use of social media. Did she win just because of social media? No. Did social media take her from self-professed goals of impacting the dialogue with a 30-40 point showing to a 57% win? […]
Read moreCreating a Collaborative Company Culture Built for Speed
Making Decisions and Moving the Business Ball Down the Field, Fast! If you find that it takes a while to create consensus among your cross-functional teams or if you’re hearing frustrated noises from your employees that their ideas are never implemented (or even heard!) I have something you can try: Collaborative Velocity. Collaborative Velocity is […]
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