Strategy & Inspiration for Digital Marketing & Social Media Experts
If You’re Not Telling Your Story, Someone/Something Else Is
There was a time when managing your brand story was straightforward. You updated your website. You invested in SEO. You made sure your messaging was clear, consistent, and easy to find. If someone searched for you, they’d land on your content—and hear your story the way you intended. That’s no longer how it works. Now, with AI tools […]
Read moreUntil Further Notice: Humans Need to be a Part of a Process Dedicated to Humans
Excuse me for using a metaphor that might have been more relevant once upon a time, but I know I sound like a broken record when I say: to get the full advantage of content moderation, you need to have actual humans in the process. Content moderation is a vital process. But moderation is far more […]
Read moreWhy Targeting NPs and PAs Can Transform Your HCP Media Performance
For years, HCP marketers have focused the majority of their budgets on physicians, particularly specialists. While this approach still matters, today’s care delivery landscape has changed dramatically. APPs (Advanced Practice Provider): Nurse Practitioners and Physicians Assistants now manage a growing percentage of patient encounters, influence diagnosis and treatment pathways, and often take the lead in patient education. There are approximately 560,000 prescribing APPs that write over 1.2 billion scripts […]
Read moreHow Social Listening Equips Pharma Teams to Anticipate Risks, Insights, and Opportunities
The total number of social media users worldwide is estimated at around 5.24 billion, which is roughly two-thirds of the global population*. Millions of patient, caregiver, APP & HCP conversations take place every day across social platforms, forums, communities, and AI platforms. For pharmaceutical brands preparing to launch or scale, these unfiltered discussions hold critical […]
Read more