Strategy & Inspiration for Digital Marketing & Social Media Experts
Why Patients are Turning to Social Media for Medical Advice
For decades, the U.S. healthcare system has positioned itself as the most authoritative source of medical knowledge. But today, trust in that system is eroding. More patients are seeking health information on social media platforms like TikTok and Youtube, and even turning to AI-driven search tools for medical advice. The Growing Trust Gap in Traditional […]
Read morePharma TV Ads in the Crosshairs: Why the FDA Crackdown Demands a Digital Pivot
The News That Changes Everything On September 9, 2025, the FDA issued a wave of warning letters and enforcement actions against pharmaceutical advertising. Regulators signaled a tougher stance on direct-to-consumer (DTC) ads, including a renewed focus on broadcast TV commercials that have long relied on the “adequate provision” rule to sidestep full disclosure of risks. […]
Read morePharma Chaos Part 2: Facing Deception & Disruption: Challenges, and the Opportunities They Hide
Facing Deception & Disruption: Challenges and the Opportunities They Hide In today’s pharma landscape, two of the Four Horsemen, Deception and Disruption, are setting the stage for an unprecedented strategic shift. Nevertheless, within these challenges lies a unique chance for pioneering brands to reshape engagement, authority, and trust. 1. Challenge: Deception (Misinformation) Misinformation isn’t new, but it’s more pervasive than ever. Sophisticated campaigns from […]
Read morePharma at a Crossroads: Chaos Offers a New Opportunity
Pharma at a Crossroads: Chaos Offers a New Opportunity The pharmaceutical industry is facing a pivotal moment. An upheaval unlike anything we’ve seen in decades. At its core lies a constellation of challenges: regulatory shifts, rising misinformation, fragile supply chains, and soaring expectations from healthcare professionals and patients alike. It’s a storm, but within it […]
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