Strategy & Inspiration for Digital Marketing & Social Media Experts

Remote Is Here To Stay!

March 25, 2024
Posted by: Peter Friedman, Founder, Chairman & CEO

Our company, LiveWorld, survived when 80% of Internet companies folded in the 2001 crash and subsequently through other ups and downs in part because we became remote-centric. With two decades of operating a successful company whose employees work virtually 100% from home and are spread around the country in 46 states, for the first time […]

Read more

Ensuring Brand Safety and Engagement through Moderation and Monitoring

March 18, 2024
Posted by: Jason Liebowitz, VP- Sales

In the dynamic world of online interactions, managing user-generated content (UGC) across various channels poses a significant challenge for businesses. The need for dedicated resources to review and moderate content  is crucial, especially during non-business hours when consumers are most active. Failing to address customer issues promptly and allowing inappropriate content to linger can lead […]

Read more

HCP Social Media Usage for Work Continues to Expand

March 15, 2024
Posted by: Danny Flamberg, VP Strategy- HCP

In an age where digital connectivity dominates daily life, eight out of ten healthcare professionals use social media for professional purposes. HCPs are increasingly recognizing the value of these platforms in both their professional development and clinical practices. From networking and education to patient engagement and advocacy, social media offers opportunities for HCPs to add […]

Read more

Enable and Accelerate Successful Pharma Marketing Programs by Streamlining MLR Partnerships

February 15, 2024
Posted by: Dawn Lacallade, Chief Social Strategist, VP- Healthcare

MLR teams play a crucial role in navigating this complex regulatory landscape by providing the necessary checks and balances to meet the regulatory requirements. By working together with marketing teams, MLR ensures that content is compliant while releasing the creative power and extensive reach of social.    It is essential that MLR teams and Center of […]

Read more