Strategy & Inspiration for Digital Marketing & Social Media Experts
Surviving the Coronavirus: a Marketing Perspective
The coronavirus has reached the point where it is becoming top-of-mind for everyone. What was, only a few weeks ago, a new virus impacting one part of China is now rapidly developing into a pandemic covered non-stop in the news. As of Feb 27th, over 80,000 cases and 2,500 deaths have been reported, and 50 […]
Read more3 Superpowers of Patient Stories
Great patient storytelling can take many forms and serve numerous purposes. In our digital world, stories are told every day using blogs, videos and podcasts. And it’s easier than ever to reach target audiences through various social platforms or branded channels. Every patient has a story to tell. For pharmaceutical brands, getting the right patient […]
Read moreThe Science Behind Patient Storytelling
There are few (if any) techniques more powerful than a well-told story to communicate a complex principle or convey a point of view. In healthcare, storytelling plays a meaningful role in shaping the patient journey. Case studies are traditionally used to educate physicians. Physicians, in turn, gather and document patients’ stories to determine diagnoses and […]
Read moreQ&A with Danny Flamberg, LiveWorld's VP Strategy – HCP
Danny Flamberg oversees LiveWorld’s Healthcare Provider (HCP) practice helping clients develop marketing strategies for pharmaceutical and life science brands. Danny earned an A.B., an M.A. and a Ph.D. in econometrics at Columbia University. An Interview with Danny Flamberg Can you share how you found your way to LiveWorld’s pharma team and what you’re looking forward […]
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