Inspiration for Digital Marketing & Social Media
Peter Friedman interview about Social Storytelling by Money For Lunch Radio
Peter Friedman, LiveWorld CEO and Founder, is a featured speaker on the Money For Lunch podcast. Peter speaks with host, Bert Martinez, on how CMO’s can make use of social storytelling for their brand, brand identity, and how CMO’s can build their social media team. Peter and Bert also speak about Peter’s upcoming book, The […]
Read moreHow To Become A Social Storyteller
Our own LiveWorld CEO, Peter Friedman, has written an article on how to be a social storyteller for the Huffington Post. Peter shares the basics of social storytelling, such as, not just using social to make announcements and broadcasting, but moving to asking customers for their stories, creating and participating with them, engage with them. […]
Read moreSocial Media, Marketing and PR: Who's Responsible for What?
LiveWorld CEO, Peter Friedman, was recently interviewed for an article on Social Media, PR and Marketing and the changing responsibilities in these roles. Peter explains in the article how all the roles related to social at a company are important, he equates the “marketing mix” to a party. “Think of advertising as the invitations, PR […]
Read moreSix Tips to Get Your Customers Talking About Your Brand at the Dinner Table
Employees and even executives sometimes start to think about their customers with an “us vs. them” mentality, particularly in times of stress—during, say, the busy holiday season or when a customer has a complaint. That’s a dangerous mindset, especially if it becomes habitual. Competitive advantage these days demands customer-centricity. The more customers your organizations can […]
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