Inspiration for Digital Marketing & Social Media

Top Insights from Superstar Social Marketers in Regulated Industries

February 25, 2014

Posted by: Peter Friedman, Founder, Chairman & CEO

Peter Friedman, LiveWorld CEO at Social Media Week. Photo courtesy of Jay Bryant.How do companies delivering social media programs in highly regulated industries ensure smooth collaboration with their legal teams? Involve them early and often, “and bring chocolate!” said Linda Descano, managing director and head of content and social at Citi, during New York’s Social […]

Social Media Week 2014: LiveWorld CEO Discusses How To Humanize Corporate Brands

February 24, 2014

Posted by: Peter Friedman, Founder, Chairman & CEO

Peter Friedman, Chairman & CEO of LiveWorld, discusses with International Business Times Social Media Week 2014 where the company co-sponsored an event with Pfizer Inc. (NYSE: PFE), which highlighted strategies regulated businesses can use to connect personally with customers in order to turn engagement into business results.

The Social CMO

February 20, 2014

Posted by: Peter Friedman, Founder, Chairman & CEO

Remember those days long ago when people tried to reduce marketing to “the guys who make the ads”? It wasn’t really true then, but it definitely isn’t true now. Today’s successful B-to-B CMO—that is, the one leading their company to growth—isn’t thinking about ad spots so much as she’s thinking about Marketechture, the way a […]

11 Questions on Content Marketing With Peter Friedman

January 22, 2014

Posted by: Matthew Hammer, VP- Marketing

We are very excited to welcome Peter Friedman to our expert interview series today! Peter is the Chariman and CEO of LiveWorld, a social content marketing company that provides management of user content through innovative technology, and leading-edge services. Prior to LiveWorld, Peter was VP and General Manager of Apple’s Internet Services Devision, where he […]