Social Media Week 2014: LiveWorld CEO Discusses How To Humanize Corporate Brands

February 24, 2014
Posted by: Peter Friedman, Founder, Chairman & CEO

Peter Friedman, Chairman & CEO of LiveWorld, discusses with International Business Times Social Media Week 2014 where the company co-sponsored an event with Pfizer Inc. (NYSE: PFE), which highlighted strategies regulated businesses can use to connect personally with customers in order to turn engagement into business results.