Inspiration for Digital Marketing & Social Media
4 Content Moderation Mistakes Elon Musk Makes & Why Brands Should Stay on Twitter
Elon Musk has bought Twitter and sought to remake it in his own image. That was his first mistake. Every move since then flies in the face of content moderation best practices and is destabilizing Twitter. Still, a good understanding of best practices can save Twitter. Meanwhile, brands can and must continue to make Twitter […]
Read more3 Key Takeaways from the MM+M Media summit
In November, healthcare, pharma marketers, and media professionals met up at Rockefeller Center in New York City for the MM+M 2022 Media Summit to discuss how the changing landscape will impact the industry over the coming years. After the event concluded three key themes were evident that pharma marketers need to consider to ensure marketing […]
Read moreSupercharging Social In 2023 and Beyond
When Elon Musk walked into Twitter’s headquarters after buying the social media platform, the world knew changes were coming. Musk’s purchase caused waves within the industry resulting in some users moving to other platforms in the interim. Mastodon, a social media platform started in 2016 which mimics Twitter’s looks and feel, gained 230,000 users following […]
Read moreSocial is Serious Business
Social media is serious. It’s become the new playing field for brands vying for the attention of healthcare providers (HCPs). Everyone is familiar with the platforms. And everyone, brand leaders and agencies, claim to be social media experts. But the game has become more strategically, creatively, and technically complex and competitive. Features, functions, and advertising […]
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