Inspiration for Digital Marketing & Social Media
The Facebook IPO Was Just Right
The Facebook IPO was just right. Many are complaining that it didn’t shoot up on day one like other Internet IPOs. Well that’s just the wrong way to judge it. The correct approach is whether or not the stock was priced fairly and did the company maximize its capital raise in the interest of building […]
Read moreThe real social in social commerce
Yesterday I came across Heidi Cohen’s thought-provoking collection of 19 social commerce definitions. While it may seem that 19 definitions is enough, I have a slightly different slant to add to the mix, along with a social commerce hierarchy. Social commerce is offline or online shopping facilitated by or otherwise involved with social media. For centuries […]
Read moreFacebook Tabs & Apps, Dead or Alive? That’s not the question. Big or small, use them wisely, relative to your goals.
Quite a flurry has ensued over the last several days about the Pagelever study on Facebook tabs being down 53% since Facebook’s launch of Timeline. Hootsuite CEO, Ryan Holmes (@invoker), eloquently argues their near demise, and Strutta CEO, Ben Pickering (@bpicks), equally well taking the position “not so fast.” This isn’t a matter of tabs and apps being good or bad, or the category large […]
Read moreHow brands can solve their Facebook XXX content problems
Bad content online is not unusual and not a show-stopper for brands. Spam, problematic content such as bad language, hate threats, and harassing behavior online are not unusual or bad things to pin on Facebook. They’re just the nature of online community, and have been since the early days in the mid-’80s through AOL and […]
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