Inspiration for Digital Marketing & Social Media
Everything You Wanted to Know About AI Overviews
What is it? How does it work? How is it affecting search? And what does your company need to do about it? “Google it.” These words have become the go-to response for any question that comes to mind – so much so that the phrase has even been meme’d and merchandised. Google itself is not […]
Read moreVetting and Moderation Pharma Influencers
Pharma Has Embraced Influencer Marketing Historically, the pharmaceutical industry has hesitated to adopt influencer marketing on social media due to stringent regulations and risk management concerns. However, as patients increasingly turn away from inauthentic ads and seek genuine voices on social platforms, pharma companies are beginning to recognize the potential of influencer marketing to engage […]
Read moreJuly 2024 Social Media Trends: Essential Insights For Marketers
August is here, and while we’re gearing up for the spooky season, there’s nothing scary about the latest social media updates. Here’s what’s new across major platforms this month. Meta Meta continues to innovate, particularly with AI enhancements and ad capabilities: Legal Scrutiny: The EU Commission claims Meta’s ad-free subscription violates the DMA. AI Labeling […]
Read moreEssential Social Media Updates for June 2024: Key Insights for Marketers
As we move through 2024, the social media landscape is continuing to evolve, with platforms introducing new features, addressing legal challenges, and integrating AI. Here’s a look at the latest updates from major social media platforms in June 2024. Meta: Dominating the Charts and Navigating Regulations Meta continues to lead the social media world with […]
Read more