Strategy & Inspiration for Digital Marketing & Social Media Experts
10 Pharma Marketing Factors Shaping 2024
As the new year dawns, consider these 10 factors that will influence and affect healthcare and pharma marketing over the next 12 months. Social is Soaring. Social media has become the channel of choice for most patients, caregivers, and HCP segments. Social media has established itself as part of physicians’ daily clinical toolkit. Social commerce […]
Read moreComparing Celebrity and Micro-Influencers for Pharma Marketing Brands
Pfizer did not start the celebrity influencer trend, but it sure has capitalized on it. From former U.S. Senator, Bob Dole: partnering with Pfizer for its erectile dysfunction drug Viagra in the late 1990s to NFL player Travis Kelce (and Taylor Swift’s current boyfriend) educating fans about the importance of getting their COVID and flu […]
Read moreHealthcare Pros Demand Tailored Pharma Data
HCPs want personalized multi-dimensional pre-packaged messaging from pharma. That’s the key takeaway from Precisionxtract’s 2023 HCP Annual Insights Report which surveyed 100 actively practicing physicians who see an average of 116 patients each week. For most HCPs efficacy data for new medications or new treatment options isn’t enough to drive a change in prescribing behavior. […]
Read moreSocial Media Is Not The Cause of Youth Violence – But It Can Be The Solution
On August 8, 2023, an Atlantic and ProPublica article by Alec MacGillis was published and stated that social media could be fueling youth homicides. Today, I’d like to respond to that with a different point of view. The article covers an important subject and raises many good points. However, I do have some issues with […]
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