Strategy & Inspiration for Digital Marketing & Social Media Experts
Social Media and E-Commerce Will Reshape the In-Store Experience
Forty-three percent of adults say they’ve participated in showrooming, according to a Harris Poll from November 2012. Yet, tomorrow’s biggest headline isn’t going to be about how e-commerce cannibalized brick-and-mortar stores. The future lies in integration and leveraging the best of each to grow revenue across the board. Today’s savviest retailers are rethinking the very […]
Read moreLeading a Networked World
Leading a networked world, by Peter Friedman. Click here to download the article.
Read moreThe High Value Of Facebook, Engagement Brand Building
This blog post is an extract from the Huffington Post’s article “A Different View: Why Facebook Is Worth More & Wall Street Is Wrong“ written by Peter Friedman Facebook is bringing new and greater value for consumers and marketers through innovative models of engagement brand building. Critics, ranging from the advertising to tech to Wall […]
Read moreSocial Media Command Centers: A Business Decision-Driven Model
At LiveWorld, we define a social media command center as an organized set of people and work flow to monitor, report on, escalate, respond, and engage on one or more social media venues.
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