Strategy & Inspiration for Digital Marketing & Social Media Experts
Assessing the ROI of DOLs
Digital Opinion Leaders (DOLs) are in vogue and in demand. Brands are racing to find and harness emerging independent HCP (Healthcare Providers) voices to bolster awareness, prompt behavior change, and address the fear of missing out (FOMO). But measuring the impact and ROI of HCP influencers can be challenging. Classically ROI is a calculation that […]
Read moreWhat HCPs Want From Social Media
A recent Sermo survey of more than 100 physicians, designed by and for the Digital Health Coalition (DHC), points out where and how HCPs are using social media for professional purposes and validates similar research being broadly conducted by agencies, consultants, and pharma brands. More than half of responders say that their use of social […]
Read moreChanging HCP Minds with Social Media
A LiveWorld-Sermo survey of 206 physicians across ten specialties found that clinical information delivered on social media changed minds and drove behavior change. 57% changed their POV on a new treatment or medication 41% changed the medicine they prescribed With 75% of American physicians using public and private social media for professional purposes, social creative […]
Read more5 Guaranteed Ways to Annoy an HCP Audience
Every pharma marketer wants to know and persuade healthcare professionals (HCPs). So, it’s no wonder that HCPs are bombarded with messages, in a growing array of channels, the majority of which either land with a thud or are completely ignored. It’s easy to annoy HCPs by making bad creative choices on social media. Here are […]
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