Strategy & Inspiration for Digital Marketing & Social Media Experts
Healthcare and Pharma on TikTok : Taking a Pulse on the Marketing Opportunities
We’ve all seen the inventive lip-sync routines and hashtag dance challenges. With over 1 billion monthly active users, TikTok has undoubtedly taken the online world by storm. And its surging popularity has already attracted brands eager to join the creator-led platform. But the healthcare industry is generally taking more of a wait-and-see approach. Can they […]
Read moreWhen Social is a Lifeline
“Crazy how reaching out through social media is the most efficient way to get things done. Thank you for helping my parents get their vaccine shots.” That was just one of the many comments consumers and patients reported about the powerful impact of social on their lives during the peak of the Covid-19 pandemic. From […]
Read moreMicro-influencers serve up big returns in social campaigns
Never underestimate the power of loyal ice cream lovers gone social! In just three weeks, they generated 70 posts, 37,000 impressions, 3,000 engagements, 500 clicks to site, an 8% engagement rate and influencer content for dozens more corporate posts. Those were the results micro-influencers delivered to our client, Rite Aid, to amplify its brand message, […]
Read moreOnline Healthcare Communities: An Evolving Service Line Marketing Tactic
The pandemic upended and suspended hospital service line marketing. Fear of the hospital, suspension of treatments and procedures and general floating anxiety among HCPs, patients, and caregivers neutralized standard marketing tactics, leaving marketers with a need for alternative ways to message, reach, and persuade constituent audiences. One emerging tactic that combines a genuine level of […]
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