Strategy, advice, and inspiration for digital marketing and social media experts
Pharma Brands to Successfully Manage Adverse Events: Partner with Pharmacovigilance
Brands that have successfully managed adverse events in social media have one thing in common: all have buy-in from their pharmacovigilance (PV) team. Below is a primer that all pharma marketers needs to know about working with PV – and how to make the most of this crucial partnership. “Companies need to develop their own […]
Read more5 Mandates to Managing Adverse Events in Social Media
Commitment to using Social Media for Pharma Pharmaceutical marketers are increasingly relying on social media to have a direct dialog with consumers. They know that this dialog can help consumers better understand the patient journey. It can also ease a patient’s pain, offer sympathy, foster loyalty, and provide insights to improve marketing. Once a brand […]
Read moreYour chatbot lacks empathy, and that’s a problem
This article was previously published in VentureBeat on June 27, 2017 by Jason Kapler. Technology is rapidly changing the customer service arena. Over the past few years, automated phone calls, social media, live chat, and instant messaging customer service strategies have become common place. Some even speculate that chatbots and other automation may eventually replace […]
Read moreThe Role of Chatbots and Automation in Customer Service
This article was previously published in Loyalty360 on July 5, 2017 by Jason Kapler. We live in an on-demand, 24/7 world. Customer service expectations have never been higher. When issues or questions arise, the acceptable speed of response is becoming shorter. Companies slow to answer risk jeopardizing customer loyalty. In a recent study, 53% of […]
Read more