Strategy, advice, and inspiration for digital marketing and social media experts

Social Listening Best Practices for Better Customer Service

16 May 2016
Posted by: Matthew Hammer

Part 2 in the Series: Social Customer Service Social customer service is growing by leaps and bounds. Nielson found that 33% of customers prefer it to the phone – and that number will only go up. Listening to social conversations and detecting customer service issues are key – you can’t respond to customer questions or […]

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Chief Community Officer and Executive Vice President, Jenna Woodul, talks all things Community with Community Signal

11 May 2016
Posted by: Matthew Hammer

We use online communities everyday. You may even be logged into Facebook or Twitter interacting with friends right now. But, did you know Facebook wasn’t even a thought when online community began? They began over 30 years ago with Apple and our Chief Community Officer and Executive Vice President, Jenna Woodul, was at the start […]

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Over 66% of consumers have stopped doing business with a brand after only one bad experience

10 May 2016
Posted by: Matthew Hammer

Your customers, not your products, make your business. So why wouldn’t you treat them with the same amount of importance? Over 66% of consumers have stopped doing business with a brand after only ONE bad experience. Don’t let this happen to you. Make sure your customer service team is equipped with the right tools and […]

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The Importance of Social Customer Service for Business

9 May 2016
Posted by: Matthew Hammer

Part 1 in the Series: Social Customer Service Now more than ever, customers are taking their customer service issues to social media. But do you know how high the stakes are? Several studies show that it is critical for businesses to have an effective social customer service program. According to J.D. Power and Associates, 67% […]

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