Strategy & Inspiration for Digital Marketing & Social Media Experts
Don't Be Tricked: LiveWorld's Top Social Media Treats
We’re often asked how we help the world’s biggest brands maximize the results of social. Their daunting task can involve managing hundreds of social pages with hundreds of thousands of comments in dozens of languages. (Actually, LiveWorld supports up to 70 country-language combinations, to be exact.) Here is a quick list of the kinds of […]
Read moreTwo Tests: Social Media Dream or Dud?
Would you ever host a party and spend the entire time talking only about yourself—or, going a step further, selling yourself—to guests? Would you ever want to attend a party like that? Of course not. A brand’s presence in social media is very much akin to a party, one they want customers to like, speak […]
Read moreHow Marketers Can Make Friends With Legal
Marketers who are innovating in social media and working for big companies are likely to have experienced one or more bruising run-ins with their legal teams. Indeed, as I work with clients, I often find an adversarial relationship between social-media marketers and legal departments. It’s bad for everyone. Legal doesn’t understand the benefits of campaigns, […]
Read morePeter Friedman – MoneyForLunch Interview
MoneyForLunch. Bert Martinez interviews Leaders, Authors, Innovators, and Celebrities. Listen to Peter Friedman’s interview and other guests here. Peter Friedman Chairman and CEO of LiveWorld, a social content marketing company managing social media for Fortune 500 companies through engagement, moderation and insight. He’s provided multiple global brands with strategic social media guidance and delivered hundreds […]
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