Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
What HCPs Want From Social Media
A recent Sermo survey of more than 100 physicians, designed by and for the Digital Health Coalition (DHC), points out where and how HCPs are using social media for professional purposes and validates similar research being broadly conducted by agencies, consultants, and pharma brands. More than half of responders say that their use of social […]
Read moreLiveWorld Makes 2023 MM+M Agency 100 List
LiveWorld is welcomed to the Medical Marketing & Media Agency 100 list of top performing healthcare agencies in North America for the first time in 2023. With healthcare revenue growth, agency services doubling, and headcount up, LiveWorld continues to achieve industry and company milestones. Inclusion on the MM+M Agency 100 list solidifies LiveWorld’s position as […]
Read moreReputation Management: Another Benefit of Content Moderation
Marketers are in the business of building trust, a task made significantly more difficult with today’s digital landscape. Consumers around the world rely on others to validate their decisions before making purchases. More than ever it’s important to keep up on what’s being said on as many properties as ever, owned and earned, to ensure […]
Read moreChanging HCP Minds with Social Media
A LiveWorld-Sermo survey of 206 physicians across ten specialties found that clinical information delivered on social media changed minds and drove behavior change. 57% changed their POV on a new treatment or medication 41% changed the medicine they prescribed With 75% of American physicians using public and private social media for professional purposes, social creative […]
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