Strategy & Inspiration for Digital Marketing & Social Media Experts

What Life Science Marketers Should Expect From Social Media In 2026

December 4, 2025
Posted by: Reagan Castleman, Social Media Manager

It’s almost 2026, which feels strange to say, but here we are. And with every new year comes big shifts in social. Looking back at 2025, we started the year with Community Notes on Meta platforms. Then TikTok disappeared, returned, and stayed in limbo. Threads is nearly caught up to X in daily active users, […]

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Pharma Marketing’s Plot Twist: Adapting, Evolving, and Thriving Amid Regulatory Whiplash

October 9, 2025
Posted by: Matthew Hammer, VP- Marketing

The Only Constant in Pharma Marketing: Change If pharma marketers feel a bit dizzy lately, it’s not from too much caffeine; it’s from the constant back-and-forth of regulatory updates. As Adweek recently reported, today’s environment is defined by what industry leaders are calling “regulatory whiplash.” That volatility is forcing brands to rethink how they plan, […]

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Content Moderation Still Needs to be Human Led

October 8, 2025
Posted by: Jason Liebowitz, VP- Sales

Until further notice, let’s assume that AI is in everything. But while speed, efficiency, and scale are among its leading attributes, let’s pause for a moment and recognize that it’s still a tool, and tools still require some form of human oversight. In the world of content moderation services, AI will be game-changing. But, while […]

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The FDA’s Crackdown Is Here: LiveWorld Helps Pharma Stay Ahead of What’s Next

September 18, 2025
Posted by: Peter Friedman, Founder, Chairman & CEO

We Know You’ve Seen the Headlines By now, every pharma marketer has heard about the FDA’s tougher stance on drug advertising. The New York Times even ran an opinion piece penned by the new FDA Commissioner himself, signaling just how high this issue sits on the agenda. But here’s the bigger truth: it’s not just […]

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