Strategy & Inspiration for Digital Marketing & Social Media Experts
Threads, from Meta, is likely to succeed where other Twitter wannabes will not, and where Elon Musk has failed.
Elon Musk’s chaotic reign of Twitter, from a breaking system to erratic policies, to layoffs and fees with total indifference to the impact on people, users, brands, and partners has left the door wide open for another company to take over the lead in the text comment – micro-blogging space. Likely pushing Twitter aside and […]
Read moreSocial Media & Government: Cooperation for Saving Lives, Not Censorship
The Louisiana federal judge’s injunction curtailing cooperation between the federal government and social media networks and the state AG’s petitions supporting it are ill-placed politicking and dangerous. I’ve been running, managing, and moderating online communities and social media networks for over 30 years, from leading Apple’s global online communities in the 90s, to moderating AOL, […]
Read moreGetting Creative While Remaining Compliant in Social Media
In this post, I’d like to talk about strategies for developing innovative digital and social media campaigns that not only captivate audiences but also adhere to regulatory guidelines. By incorporating engaging storytelling techniques and interactive elements, healthcare organizations can effectively connect with patients and healthcare professionals (HCPs) while standing out from the crowd of the […]
Read moreReddit’s ill-conceived API Pricing & Response to Moderators: What To Do About It
Reddit: Oh what a tangled web we weave, when at first we slap our value creators in the face. While it’s understandable that Reddit wants to monetize its content, the service’s new API charges and its heavy-handed response to moderator protests are ill-conceived. Especially since almost all of the content comes from either these same […]
Read more