Strategy & Inspiration for Digital Marketing & Social Media Experts
Changing HCP Minds with Social Media
A LiveWorld-Sermo survey of 206 physicians across ten specialties found that clinical information delivered on social media changed minds and drove behavior change. 57% changed their POV on a new treatment or medication 41% changed the medicine they prescribed With 75% of American physicians using public and private social media for professional purposes, social creative […]
Read more5 Guaranteed Ways to Annoy an HCP Audience
Every pharma marketer wants to know and persuade healthcare professionals (HCPs). So, it’s no wonder that HCPs are bombarded with messages, in a growing array of channels, the majority of which either land with a thud or are completely ignored. It’s easy to annoy HCPs by making bad creative choices on social media. Here are […]
Read moreThe Power of Social Listening in Healthcare Communities for Pharma
In recent years, patients have increasingly turned to private social media communities to learn about their conditions and seek emotional support from others who share their experiences. A survey conducted by the PwC Health Research Institute in 2020 found that 90% of 1,000 US adults use social media to search for health information. Additionally, over […]
Read moreHCP KOLs and DOLs: Differences and Common Ground
In the race to find, harness, task, and deploy effective influencers, pharma marketers have two options: Key Opinion Leaders (KOLs) and Digital Opinion Leaders (DOLs). The former is a well-established HCP marketing tactic. The latter is emerging and evolving at the speed of digital transformation. KOLs Classically, KOLs are established and known leaders, published authors, […]
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