Strategy & Inspiration for Digital Marketing & Social Media Experts
G-Med Enters the Walled Gardens Conversation
HCPs are social and curious. They make the most of their time away from direct patient care. Gated physician social communities, known as the “walled gardens” have become a thing. Just like mainstream social media, each private HCP-only platform offers its own experience. Sermo has become a leading social spot for HCPs for sharing drug […]
Read more12 HCP Pharma Social Media Predictions for 2022
This article was originally published in PharmExec.com on Dec 2, 2021. The adoption and growth of social media for HCPs will continue apace in 2022. Social behaviors prompted initially by COVID-19 have become standard operating procedures. Embracing nuances and developing new approaches will distinguish effective competitors from also-rans. For pharma marketers, discerning effectiveness of social […]
Read moreHCP Influencers: 5 Ways to Analyze Digital Opinion Leaders
The pandemic accelerated the number and reach of HCP digital influencers. The urgent scramble for Covid-19 clinical and treatment information pushed the envelope on healthcare providers offering ideas, insights, opinions, and case studies on almost every social media channel. You will be surprised at the number of HCP influencers and the size and scale of […]
Read more10 Actual Ways To Fix Social Media Right Now
Lots of talk goes on these days about what’s wrong with Facebook and social media. Much of the conversation focuses on teen self-esteem, misinformation, and privacy. People make generalized fix-it statements, such as “break it up” or “get rid of engagement algorithms,” that realistically won’t solve the key issues. Some suggestions would likely have very […]
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