Strategy & Inspiration for Digital Marketing & Social Media Experts
Pharma Chaos Part 2: Facing Deception & Disruption: Challenges, and the Opportunities They Hide
Facing Deception & Disruption: Challenges and the Opportunities They Hide In today’s pharma landscape, two of the Four Horsemen, Deception and Disruption, are setting the stage for an unprecedented strategic shift. Nevertheless, within these challenges lies a unique chance for pioneering brands to reshape engagement, authority, and trust. 1. Challenge: Deception (Misinformation) Misinformation isn’t new, but it’s more pervasive than ever. Sophisticated campaigns from […]
Read morePharma at a Crossroads: Chaos Offers a New Opportunity
Pharma at a Crossroads: Chaos Offers a New Opportunity The pharmaceutical industry is facing a pivotal moment. An upheaval unlike anything we’ve seen in decades. At its core lies a constellation of challenges: regulatory shifts, rising misinformation, fragile supply chains, and soaring expectations from healthcare professionals and patients alike. It’s a storm, but within it […]
Read moreThe Age of Zero-Click AI Search Is Here and It’s Redefining Digital Marketing
There’s a seismic shift happening right now in search that’s upending the foundations of both organic and paid marketing. We’ve entered the era of zero-click AI search. From Google’s AI Overviews to ChatGPT and other LLMs, conversational AI now sits atop the search results page, offering users instant, synthesized answers. No need to scroll. No need […]
Read moreSearch Isn’t Search Anymore: Google AI Is the New Front Door
Google Marketing Live 2025 As a Media Director, my role blends strategy with execution, seeking not just innovation, but impact. At Google Marketing Live 2025, the AI-first momentum wasn’t just buzz, it was a seismic shift. Here’s how I’m aligning this evolution with media strategy and performance. Amplifying Reach in Search with AI Overviews & […]
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